6 Principles to Build Your Company’s Strategic Agility

Strategic agility is the ability to improve performance — not just survive but thrive — amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were nimble enough to avoid the worst impacts; second, when they were hit, they were robust enough to absorb a lot of the damage; and third, they were resilient enough to accelerate forward faster and more effectively than their peers. They offer six principles to help companies boost their strategic agility in these three areas.