I’m no astrology buff, but I’ve recently heard tell that we are entering “The Age of Aquarius.” Yes, like the song from the musical, “Hair!” I’ll spare you the nitty-gritty details, but basically, astrologers espouse that we are in a new special collective energy that only comes about every 2,150 years. Positive change will be in the air for all of us, and I’m going to break down how you can use it to attract coveted clientele and market yourself accordingly in your law or business practice. And even if you don’t believe in the shifts of the stars, I promise that these marketing tips will still work wonders for you!
- Put yourself out there. Aquarian energy will give you the confidence and the courage to forge new professional relationships. Remember that your energy is more contagious than ever; use it! Engage with legal prospects thoughtfully and with your best foot forward. Smile and exude confidence, and truly carry yourself like an expert. Use your personality and unique energy to garner attention, make a statement, and secure the deal!
- Go with your new, brilliant ideas. During this new dawn, you may find that you get amazing new marketing ideas seemingly out of nowhere. You’ll be taking a shower, lathering like a Loreal commercial, and then boom! It’ll hit you. Don’t dismiss these ideas, because these light-bulb moments are what Aquarius is all about. This air sign supposedly helps us rewire our thinking and aids in our process of drumming up creative solutions to solve problems.
- Lean into new structures. With this new time, we’re moving away from the old guard and into a new one. This will impact us greatly in our work lives, as we transition from remote work to a new kind of corporate, office culture. Think about the best ways you work, and don’t be afraid to admit if it’s out of the box. Pay attention to how others are working around you and support their best practices as well.
- Working from home doesn’t mean not leaving it. Networking outside in the fresh air (weather permitted) is great for the mind, body and soul, even more so during the Aquarian age!
Pandemic networking—done safely and mostly outdoors—has truly taken off. Join a tennis league or check out pickle ball at your neighborhood park; you never know who you’ll meet! I’m now regularly playing in my community’s tennis clinics and am a regular in the Friday night mixed double’s league. I’ve also brought back golf into my hobby list and had trouble getting the color of the bag and outfits I wanted because everything related to sports is sold out! I hope you’ll get outside too.
