Are you curious about the state of blogging in 2023? Then look no further.

We’ve compiled, screened and categorized a list of up-to-date statistics below.

Click to jump to a category, or keep reading for our top blog stats:

These are the most interesting blogging statistics you should know.

  1. 71% of marketers report that content marketing has become more important to their organization in the past year (Content Marketing Institute).
  2. 76% of content marketers use content to generate leads (Analyze.ly).
  3. There are over 600 million blogs out of 1.9 billion websites worldwide (Web Tribunal).
  4. 77% of internet users read blogs (Social Media Today), and almost 26% of people in the UK aged 5–18 read blogs (statesman).
  5. There is a strong positive correlation between word count and backlinks, but only up to 1,000 words. For posts longer than 1,000 words, there is a strong negative correlation between word count and backlinks (Ahrefs).
  6. There is a moderate correlation between content length and organic traffic, but only up to 2,000 words. For posts longer than 2,000 words, there is a moderate negative correlation between word count and organic traffic (Ahrefs).
  7. 80% of bloggers report that blogging produces results (Orbit Media).
  8. The bloggers who publish two to six times a week are 50% more likely to report strong results (Orbit Media).
  9. Bloggers who use 7+ images per post are 2.3 times more likely to report strong results (Orbit Media).
  10. 65% of B2B buyers cite seller websites as one of their most influential content types. This is followed by third-party websites (48%) and third-party articles by independent publishers (39%) (Marketing cards).
  11. 59% of links shared on social media are shared without ever being read (Chicago Tribune).

General Blog Statistics

What is the state of blogging in 2023? Here are some statistics that may surprise you.

  1. Tumblr hosts more than 518 million blogs, while WordPress hosts more than 60 million blogs (Web Tribunal).
  2. WordPress controls more than 43.2% of the Internet (W3Techs).
  3. About 70 million new posts are published on WordPress every month (WordPress).
  4. On average, 77 million new comments are added to WordPress posts per month (WordPress).
  5. From 2023 to 2027, the global content marketing industry is expected to grow by $584.02 billion (ReportLinker).
  6. 44% of buyers say they typically consume three to five pieces of content before engaging with a seller (Question Gen Report).
  7. More than half of consumers will stop what they’re doing if they experience problems watching content (Adobe).
  8. Only 40% of marketers have a written content strategy (Content Marketing Institute).

Blog Income Statistics

Do bloggers really earn money? Or is it just a pipe dream? Check out these blog income statistics.

  1. 33% of bloggers don’t earn money at all (Technical jury).
  2. The most popular monetization method for bloggers is Google AdSense, followed by affiliate marketing. However, for high-income bloggers, AdSense is third; these bloggers are 2.5 times more likely to sell their own product or service than to use AdSense (GrowthBadger).
  3. Bloggers make most of their income from advertising, affiliate products, sponsored product reviews, selling their own products, and online courses (RankIQ).
  4. 45% of bloggers making more than $50,000 a year sell their own product or service, while only 8% of lower-income bloggers do (GrowthBadger).
  5. 72% of bloggers making $2,000+/month use either Mediavine or Adthrive as their ad management company (RankIQ).
  6. The most profitable niche is the food blogging niche. Food bloggers have the highest median monthly income ($9,169) compared to bloggers of all major niches (RankIQ).
  7. The niches that have the highest percentage of blogs with more than 50,000 monthly sessions are food (42.8%), lifestyle (13.3%) and travel (10%) (RankIQ).
List of activities that bloggers earn more than $50K per year and lower-income bloggers do;  bar graphs consistently show more higher-income than lower-income bloggers doing each activity

Blog length and frequency statistics

How long should your blog posts be? How often should you publish? When should you publish? These are questions bloggers always ask.

  1. Engagement decreases for posts with a read time longer than seven minutes (Medium).
  2. 73% of people admit to browsing blog posts, while 27% consume posts thoroughly (HubSpot).
  3. 75% of the public prefer to read articles less than 1,000 words (Substantive).
  4. The average blog post takes four hours and 10 minutes to write (Orbit Media).
  5. The average blog post is 1,376 words (Orbit Media).
  6. The typical B2B article is 1,460 words compared to B2C articles, which are 1,300 words (Orbit Media).
  7. About 66% of bloggers publish weekly, monthly or somewhere in between (Orbit Media).
Bar graphs showing average no.  of words per blog post over the years (2014 to 2022)

As competition increases, bloggers need to create higher quality content. Check these stats up content formats and quality.

  1. Quality of Content” is rated as the #1 most important success factor among all bloggers. However, higher-income bloggers place much more emphasis on promoting their content than lower-income bloggers (GrowthBadger).
  2. Most bloggers add about one to three images per blog post (Orbit Media).
  3. 42% of bloggers conduct and publish original research (Orbit Media).
  4. 37% of bloggers work with editors (Orbit Media).
  5. The most common complaints about content—too wordy, poorly written, or poorly designed (Adobe).
Bar charts showing a small minority of bloggers make for highly visual content

To get consistent traffic to your blog, you first need to get your article indexed and ranked in the search engines.

  1. 68% of online experiences start with a search engine (BrightEdge).
  2. 90.63% of pages get no organic search traffic from Google (Ahrefs).
  3. Only 5.7% of pages will be placed in the top 10 search results within a year of publication (Ahrefs).
  4. The average page in the top 10 is 2+ years old (Ahrefs).
  5. The average top position page is also in the top 10 search results for nearly 1,000 other relevant keywords (Ahrefs).
  6. In general, the more backlinks a page has, the more organic traffic it gets from Google (Ahrefs).
  7. There is no correlation between Flesch Ease of Reading scores and ranking positions (Ahrefs).
  8. 71% of bloggers say SEO is the most important source of traffic (Orbit Media).
  9. Only 50% of bloggers do query research for most of their content (Orbit Media).
  10. 17% of bloggers never research keywords (Orbit Media).
  11. Bloggers who earn more than $50,000 a year put a lot of emphasis on SEO. Their #1 traffic source is typically Google organic search; also, compared to lower-income bloggers, they are 4.3 times more likely to research a keyword (GrowthBadger).
  12. 73% of bloggers are updating old content (Orbit Media).
Pie chart showing 90.63% of pages get no organic search traffic from Google

Blog Marketing Statistics

Your blog cannot go viral overnight. It must be discovered, promoted and marketed.

  1. Only 32% of bloggers regularly check their blogs’ traffic analytics (statesman).
  2. Social media is the most popular channel to drive blog traffic (Orbit Media).
  3. 70% of bloggers earning more than $50,000 a year say they are active or very active promoters of their blogs, compared to only 14% of lower-income bloggers (GrowthBadger).
  4. Bloggers who collaborate with influencers get better results (Orbit Media).
  5. Bloggers who earn more than $50,000 a year from their blogs are more than twice as likely to focus on getting email subscribers compared to lower-income bloggers. They also use 343% as many email collection methods as lower-income bloggers (GrowthBadger).
Bar charts showing how bloggers drive traffic to their content over the years (2014 to 2022)

Guest blog statistics

Guest blogging is alive and well, and it’s still a great way to links obtained and be exposed to a large audience.

  1. The average cost to publish a paid guest post is $77.80 (Ahrefs).
  2. 50% of bloggers do outreach for guest posts to 10 or fewer contacts per month, while 7% of them reach out to 100 or more blogs per month (Reference Rock).
  3. 60% of bloggers write one to five guest posts per month (Reference Rock).
  4. 87% of bloggers come up with guest post ideas themselves, but only 52% of them do the actual writing (Reference Rock).
Bar graphs showing the percentage of guest posters doing each of six guest blogging tasks

Final thoughts

Want to learn more about blogging and content marketing? Start with these guides:

Got other interesting stats to share? Let me know on Twitter.





Source link