A new tool from TikTok surfaces marketing insights across a range of demographics.

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.

With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.

Featuring dozens of filters, TikTok Insights allows you to cut through data that’s irrelevant to your business and get only the insights that matter.

TikTok Insights is free to to use, making it an ideal addition to your marketing toolbox.

Here’s more about how to use this new tool and how it can assist your TikTok marketing efforts.

TikTok Insights Tool

TikTok Insights surfaces bite sized pieces of data that can help businesses refine their marketing campaigns.

When you first land on TikTok Insights you’re presented with a selection of tiles that each contain a piece of data.

You can sort through the tiles by selecting different filters on the left…

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