Ulta Beauty Inc. is keeping pace with competitor Sephora when it comes to on-demand shopping for cosmetics, announcing that it will roll out same-day delivery of online purchases in some markets and have buy online, pick up in store orders available within two hours.
Sephora recently expanded its same-day delivery options as part of its “beauty on demand” omnichannel strategy. Customers who place an order on sephora.com or the retailer’s app can to get products delivered on the same day in “most major cities and suburbs,” according to the company’s website.
But Ulta’s (Nasdaq: ULTA) stock dipped Tuesday before rebounding slightly early Wednesday after the company shared a financial outlook at a virtual meeting that fell short of investors’ expectations.
Ulta shares have risen 42% this year, MSN reported.
Ulta said that it anticipates diluted earnings per share growth in the low double digits from fiscal 2022 through 2024 with capital expenditures between 4% and 5% of net sales.
“We…
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