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Good morning, Marketers, tomorrow night commemorates the 9th anniversary of the death of my mother. In the Jewish world it is called a yahrzeit and it got me thinking about change and the change we experience with death and of course over the past year and a half with COVID.
Often, SMX East fell on the same week as the yahrzeit and this and last year, we didn’t have an in-person SMX event. In fact, last year, the Javits Center was a makeshift hospital for COVID patients. In 2019, the last time the show was in-person, I was thankful for several Jews who helped me hold a small prayer service in memory of my mother at the show. Who would have thought, just a few months later, that venue would be transformed into a hospital?
Change is not…
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