Strategy and copy can help small and growing businesses get more traffic to their digital door with SEO – search engine optimization. [Mikyta / Adobe Stock]
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a bit of hard work, and time for the fruits of your labor to become reality.
What is SEO and how does it work?
SEO is a technique to improve a website’s organic visibility online. The goal is to have your web property show up as close to the top of the first page of a search engine’s results as possible (such as Google). Well-executed SEO can increase traffic to your website without having to pay for an ad.
Many components can contribute to better organic visibility….
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