Pinterest on Wednesday (Oct. 20) debuted a slew of new creator-centric features as part of its annual Creator Festival, including a redesigned app that will transform the platform to look, feel and act a bit more like TikTok, according to an Engadget report.
Changes to the Pinterest app that are inspired by TikTok include separating it into Browse, with the traditional Pin grid, and Watch, which includes full-screen vertical videos. The latter content is the lifeblood of TikTok, and Pinterest’s first-person videos are focused on Idea Pins created by users that often include narration or text overlays, just like TikTok’s viral dance videos and catchy music.
Pinterest’s Watch feed is moving the Idea Pins to a more prominent location within its app and adding swipe-able, TikTok-style presentations. Pinterest initially offered its Takes feature only to a select group of vetted creators but is now including it in the redesigned app, meaning all Pinterest users can take inspiration from…
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