Facebook is reportedly planning on rebranding and is set to announce a new company name next week, according to The Verge.
Chief executive Mark Zuckerberg intends to announce the new name at the Facebook Connect conference on Oct. 28, a source familiar with the matter told The Verge. The rebrand is reportedly an attempt by Zuckerberg to shift public perception of the company as a social media platform to a technology conglomerate with several different products beyond the Facebook social network.
Zuckerberg announced his intent in June to transform Facebook from a social media company to a “metaverse” company within the next few years, focusing on the company’s physical, virtual and augmented reality products such as the Oculus and Ray-Ban Stories glasses. The term “metaverse” refers to a shared virtual or digital environment in which individuals can interact with one another in the form of avatars.
Zuckerberg told The Verge that he views the metaverse as “the successor to the…
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