After the introduction of an initial test of professional profiles for brands back in april, Twitter is now moving to the next phase of its business pressure, with a ‘new’Shop Module ‘ is now also being tested with a variety of brands in the US.

As explained by Twitter:

The store module is a dedicated space at the top of a profile where businesses can display their products. When people visit a profile with the store module enabled, they can scroll through the carousel of products and tap on one product to learn more and buy – seamlessly in a browser in the app, without leaving Twitter. ‘

With the broader growth of e-commerce, virtually all social platforms are now exploring how they can incorporate shopping elements, to keep users on the platform longer, and to maximize revenue. As such, it is no surprise to see that Twitter is exploring the same thing, which, as noted, is another element in the growing pressure to provide more tools for business users.

Back in March, Twitter did a survey with some users in which he asked for feedback on potential business characteristics that could eventually be incorporated into his professional profiles. Among these was the exact store module, along with several other display elements.

Twitter Business Profile Elements

It seems likely that all of these display options will eventually be made available to business users as Twitter expands this push. The question then is whether these options are available to brands for free, or whether businesses have to pay a monthly fee Twitter Blue, to access these add-ons?

Twitter is experimenting with different forms of add-ons that users have to pay to access. Twitter Blue is of course the highest profile so far, and users pay a monthly fee for additional tweet features, including ‘Undo Send’ and Reader Mode. But Twitter is also testing updates to its tweet management platform TweetDeck, which can also develop into similar subscriber options for professional users.

Even Twitter’s professional profiles can become a paid option, as the platform seeks more ways to generate revenue, as part of its broader push to his income doubles with 2023.

Given this, it seems likely that this new product show could become a paid tool. It’s still early days, with only a small number of brands gaining access. But based on Twitter’s increasing focus on monetization, it looks like the way such elements will be on track.

Would brands pay to gain access to additional professional features? Would you pay to add a store impression to your Twitter profile?

Many businesses are likely to do so, so it looks like an excellent opportunity for Twitter to boost its revenue options. Before you get too carried away by thinking about the potential here, you should also consider that it is likely to cost a fortune.

But this is the next phase, and Twitter has not yet specifically said it will charge for such features yet. However, Twitter has noted that it is launching a new advisory board for retailers, which will include a range of brands that have established themselves on the platform, to which it will refer for future business tool development.

“With their partnership, we hope to more easily address the needs of businesses of any size or vertically in our product innovation.”

The next phase could then be shopping malls within Tweets, whatever that is experiment with.

Twitter shop in tweets

Twitter said its e-commerce elements will take time to develop, but there are clearly big opportunities on this front, and within Twitter’s broader growth plans, it could become a key.

We are only now in the early stages, but you can expect a lot more about this in the coming months.

Twitter says it will first test the Shop module “with a handful of brands in the United States” before deciding on a broader implementation. We will keep you informed of any progress.





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