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Snapchat wants to improve in-app discovery with a new element in Snap Map called ‘My places‘which shows popular businesses and places you have previously visited on the map.
As you can see here, with My Places, you will now be able to find a range of businesses on the map, with three different categories – places that are popular with your Snap friends, places that you liked and places that you have visited before. has.
As explained by Snapchat:
“With My Places, Snapchatters can discover more than 30 million businesses, log in to their favorite local locations, and even find personalized recommendations informed by their friends and the global Snapchat community. Now, a quick pan around Snap Map not only helps Snapchatters not only keep in touch with the people they care about and keep up with global events, but also offer even more ways to help friends connect with IRL. “
To access My Places, users can tap the new ‘Places’ button at the bottom of the Snap Map, which will open a new My Places directions.
Then you see the new presentation pad at the bottom of the map screen, highlighting places of potential importance.
Tap on one of the listed businesses and you will also have access to complete information about that place.
It can be a handy addition to the Snapchat user experience, with the map now showing not only what your friends are up to at any given time, but also places in the area where you can arrange a meeting, which also offers additional promotional opportunities for local business.
So how do you get your business info on Snap Map?
Okay, ideally your business will already be listed, with Snap’s Map database based on data from MapBox, which is regularly updated with the latest regional changes. However, if your business does not appear on the map, you can do so suggest a playlist add-on via the map itself or through the map settings.
If your business is also listed and you want to make any changes to the information displayed, you can do so request an update via the Snap Map itself.
It may be worthwhile to see what information is displayed about your business, if something is outdated or incorrect.
If you want to promote your business within the Snap Map, you can also create a Promote the Local Farm campaign, while Snap also wants to add more integrations into the Map View, which will allow users to purchase tickets and more directly from this full list.
This can be a valuable consideration, especially if you want to maximize exposure to younger audiences. Snap claims he achieves some 90% of 13-24 year olds across the US, which is more than Facebook, Instagram and Messenger combined in this age group.
If this is your target market, it’s worth taking note of and checking your Snap Map listings.
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