With smart collaboration, legal and crisis PR teams can rebut and reshape negative perceptions and provide broader measures of control over a matter’s long-term impact.
January 20, 2021 at 05:07 PM
1 minute read
“If we are victorious in one more battle, we shall be utterly ruined.”
This quote from the great Greek warrior King Pyrrhus in 279 BC captures the counter-intuitive challenge facing inside counsel in high-profile crisis matters. Winning the legal battle can often come at the cost of losing the larger reputational war.
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