Infutor introduces solution that cultivates predictive modeling solutions for the housing industry

Infutor, consumer identity management provider, is introducing its Connex Home Equity Value and Connex Automated Valuation Model (AVM) solutions, which use consumer identity data, property data, and advanced machine learning to calculate current home equity and home values.

These new predictive modeling solutions enable mortgage and other housing industry marketers to accurately target and convert prospects based on property, wealth, and socio-economic factors.

"With home prices outpacing wage growth, today’s market conditions are ideal for growth in the home equity origination and related markets, yet mortgage marketers need cost effective, accurate and consistent valuation models to capitalize on this opportunity,” said Gary Walter, president and CEO of Infutor. ”Our new Connex solutions will help them personalize their marketing programs to effectively engage and convert the right consumers at the right time.”

Using a predictive model based on consumer identity data from Infutor’s national property database and home sales data, the Connex Home Equity Value solution calculates the available equity in a home while the Connex AVM predictive model calculates current home value.

These unregulated and non-credit based solutions provide marketers with the consumer insights they need for targeted customer acquisition where market value is a key driver and enhanced wealth and net-worth indicators drive marketing strategies.

Helping to identify the best audiences for product-specific marketing, Connex Home Equity Value and Connex AVM enable personalized offers based on home values, features and location enabling increased retention and more effective cross selling.

Both Connex Home Equity Value and Connex AVM are powered by Infutor’s robust identity graph, which is based on deterministic, authoritative and permissible data from deed and property information, telephone data, subscription services and numerous other privacy and security-compliant original sources.

Infutor combines these records into a single identity graph that identifies individuals and links records to a single individual.

Infutor will demonstrate Connex Home Equity Value and Automated Valuation Model Solutions onstage at the Digital Mortgage 2019 Conference on September 24, 2019 in Las Vegas.

For more information about this release, visit https://infutor.com/.