I think we all can agree, everyone loves to chime in with an opinion on a website. A site is cool, it’s slow, it has nice graphics, it’s ugly, it’s always updated or it’s never updated, we’ve heard it all.
And opinions on the importance of a web site vary considerably also. Within many organizations, there’s a longer than usual continuum with the “Our website needs to be top class” element perched on one end counterbalanced with the “Our website doesn’t matter, we don’t get clients that way” screaming their lungs out down the other side. This article is not intended to examine that phenomenon; we are merely acknowledging that it exists!
