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ARCHIVED CONTENT
You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.Editor’s Note: Frederic Lardinois of TechCrunch highlights a new and interesting approach to email from Google, AMP* for Email. Available for developers who request preview access, this new approach appears to be another example of the increasing capability and complexity of electronically stored information.
Extract from article by Frederic Lardinois from TechCruch
Using AMP for Email, developers will be able to add an interactive calendar to your email, for example, so you don’t have to go through five rounds of back-and-forth messages to find a meeting time. Similarly, a message from your airline could show you up-to-date flight information or a marketer could send you a survey that you can fill out right in your inbox without having to go to another site.
Over the years, Google has launched numerous projects to modernize email. Back in 2013, for example, it launched customizable action buttons in Gmail. For the most part, though, emails haven’t really changed and every new format can only succeed if enough of Google’s competitors support it.
For now, AMP for Email is only available to developers who request preview access. The plan is to roll support out to Gmail later this year.
Read the complete article at Google wants to use AMP to make email more interactive
Additional Reading:
About AMP
AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.
Read the complete article at The AMP Project
Additional Information on AMP for Email from the Google Blog
For the past few years, we’ve worked to make mobile pages load faster through an open-source framework called Accelerated Mobile Pages (AMP). AMP started as an effort to help publishers, but as its capabilities have expanded over time, it’s now one of the best ways to build rich webpages. With this came the opportunity to modernize one of the most popular places where people spend their time: email.
Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of “AMP for Email.” This new spec will be a powerful way for developers to create more engaging, interactive, and actionable email experiences.
For example, imagine you could complete tasks directly in email. With AMP for Email, you’ll be able to quickly take actions like submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message. Many people rely on email for information about flights, events, news, purchases and beyond—more than 270 billion emails are sent each day! AMP for Email will also make it possible for information to easily kept up-to-date, so emails never get stale and the content is accurate when a user looks at it.
Read the complete article at Bringing the power of AMP to Gmail
* Accelerated Mobile Pages