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You are viewing ARCHIVED CONTENT released online between 1 April 2010 and 24 August 2018 or content that has been selectively archived and is no longer active. Content in this archive is NOT UPDATED, and links may not function.By Rob Carlson
Data analysis has become an essential part of every business. And, like many office automation tools, data analytics tools have evolved from chalk marks on a blackboard to rich, dynamic, on-screen displays presenting the complete picture of a business represented by pie charts, scatter graphs, and three-dimensional bar graphs.
Not only has the form of data visualization changed dramatically over the past decade, but the sources of the data that are being displayed have grown dramatically at the same time. It seems that almost every day a new social media site or consumer behavior is front and center for analysis, and shifting demographics make the data analyst’s job even more complex. For example, gone are the teens and tweens from Facebook, regarding it, now that their parents and – worse – grandparents are on it, as an awkward family Sunday dinner. They have moved on to more instantaneous and short-lived social media sites, like Yik Yak and Snapchat. The nature of these services allow for more controlled, more private interactions with fewer people in your inner circle. No moms or grandpas invited.
Read the complete article at: Simplify Data Cleansing for More Accurate, Timely Analytics