Managing Partners Tip-Toe Into Twittersphere

After six years in the highest office, President Barack Obama finally opened a Twitter account on Monday, a reminder that many of the country’s most influential leaders remain skittish about the popular social media platform.

There are about 300 million Twitter accounts, but many of the top law firm leaders have resisted the pull of the Twittersphere. None of the chairmen or managing partners from the top 15 most profitable law firms, as ranked in The American Lawyer, appear to maintain active Twitter accounts.

Marketing and communications experts cited numerous plausible reasons for the silence, from most law firm leaders lacking the time to keep a fresh Twitter profile and fear ...