Fertility Tracking Apps Get Tough Look From States Over Privacy

State attorneys general investigating mobile fertility apps for possible privacy violations are examining whether operators shared user data and if they disclosed that to users.

The probes are underway as a growing number of women in the U.S. use mobile fertility apps to try to conceive, and in the process they enter sensitive data into the app, including menstruation cycles, sexual activity, and hormonal treatments.

The Health Insurance Portability and Accountability Act largely doesn’t cover the apps, and many privacy policies are opaque, leaving women in the dark about where their data is going and who has access to it. ...