Bloomberg Law
June 26, 2015, 1:07 PM UTC

Cleary Helps Secure Win on Gay Conversion Case

Ellen Rosen

This isn’t a typical matter for Cleary Gottlieb Steen & Hamilton partner James Bromley. For the past three weeks, Bromley, a bankruptcy litigator, was in a courtroom in Jersey City, New Jersey, acting as co-counsel in a closely watched case challenging so-called “gay conversion.”

Along with the Southern Poverty Law Center, Bromley represented three men and two mothers who claimed that Jews Offering New Alternatives for Healing — known by the acronym JONAH — contravened the state’s consumer-fraud law by claiming the organization could help gay men become straight.

The case was the first to challenge conversion therapy under a consumer-fraud act, ...

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