• by Ray Schultz , August 9, 2022

The New York Times has appointed Mohit Lohia, previously with Amazon, as senior vice president and head of the Times’ digital advertising mission.

Lohia will work with Lisa Ryan Howard, the Times' global head of advertising and marketing solutions, to drive “ambitious ad product innovation across our bundle,” writes Alex Hardiman, chief product officer, to whom Lohia will report. 

“Mohit’s hire is a key part of the next step of our strategy – scaling our premium ad products across The Times’s subscription bundle,” Hardiman adds. 

The Times will “tap into Mohit’s range and extensive experience in data and ad innovation to help us continue to drive results and further complement our subscription business,” Hardiman continues. 

Lohia served at Amazon for eight years,  working to “build and scale different businesses from advertising to retail and Alexa,” Hardiman states. “Most recently, he acted as general manager responsible for leading product, data and engineering teams to grow ads supply with new ad supported shopping experiences across homepage, deals, Alexa and sites of Amazon.”

Howard notes that Lohia will help bring “even smarter data solutions and ad products to our partners.”