What Goes Down, Must Come Up: How Audience Erosion Is Driving Network TV Ad Prices To New Heights
- by Joe Mandese @mp_joemandese, December 7, 2018
The network TV advertising marketplace continues to defy the laws of physics, and apparently, rational supply-and-demand markets. According to an analysis of quarterly audience, ad revenue and pricing data published this morning by the equities research team at UBS, the erosion of total day network audience delivery has been accelerating …
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