Pinterest Introduces Tools to Measure Impact of Pins
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Pinterest Inc. is trying to teach businesses how to better use its online scrapbooking site, as the company takes steps to generate more revenue to justify its $5 billion valuation.
The San Francisco-based company is today unveiling a set of free tools that marketers can use to determine which of their posts are working on Pinterest. The startup is providing data such as how many people saw a Pinned post, how many shared it and what a business’s audience is on average, according to Jason Costa, a Pinterest product manager.