We are all simply devastated by the shocking collapse of one of the Champlain Towers in Miami Beach. There are no words to describe the horror, the injustice, and just downright devastation that we have experienced. I offer my most heartfelt condolences to the families who have lost loved ones, or even worse, are still searching for them. 

In the wake of this insurmountable tragedy, Miami Dade County Mayor Daniella Levine Cava has been the public face of the response to this catastrophe—relaying devastating news day in and day out. And though I hope no one will need to step in Cava’s shoes anytime soon, her leadership does provide an inspiring example of how to enact a swift, strong, crisis communications plan. In breaking down Cava’s actions into a four-step crisis communications strategy, my hope is that you can translate Cava’s structured plan into one that makes sense for your law firm or marketing agency.