Oracle Park, the Blue Shield of California Theater, Ford GoBike—branding abounds in San Francisco.
Urban design critic John King considers the plethora of not-so-subtle branding that has swept through San Francisco. He describes the naming of Salesforce Park and Salesforce Transit Center as brazen:
The brazen part is how Salesforce drove a deal with the Transbay Joint Powers Authority to place its name front and center — rather than, say, "The Transbay Transit Center, presented by Salesforce." Astro, one of the software giant’s cartoon-like mascots, even adorns the rugged boulders that direct you to the park.
Branding opportunities give cities revenue streams they need, says King. But he points out that nonprofits are also cashing in. "This is what’s insidious. Brandopolis respects no boundaries, even if familiar landmarks are cheapened as a result."
He also notes that the commercialization of cities is not anything new and change is constant. "Heck, I’ve been around long enough to remember when the Giants welcomed us to brand-new PacBell Park. Which begat SBC Park. Which begat AT&T Park and, as of this season, Oracle Park."
FULL STORY: Goodbye, San Francisco. Hello, Brandopolis
Depopulation Patterns Get Weird
A recent ranking of “declining” cities heavily features some of the most expensive cities in the country — including New York City and a half-dozen in the San Francisco Bay Area.
California Exodus: Population Drops Below 39 Million
Never mind the 40 million that demographers predicted the Golden State would reach by 2018. The state's population dipped below 39 million to 38.965 million last July, according to Census data released in March, the lowest since 2015.
Chicago to Turn High-Rise Offices into Housing
Four commercial buildings in the Chicago Loop have been approved for redevelopment into housing in a bid to revitalize the city’s downtown post-pandemic.
New Park Opens in the Santa Clarita Valley
The City of Santa Clarita just celebrated the grand opening of its 38th park, the 10.5-acre Skyline Ranch Park.
U.S. Supreme Court: California's Impact Fees May Violate Takings Clause
A California property owner took El Dorado County to state court after paying a traffic impact fee he felt was exorbitant. He lost in trial court, appellate court, and the California Supreme Court denied review. Then the U.S. Supreme Court acted.
How Urban Form Impacts Housing Affordability
The way we design cities affects housing costs differently than you might think.
City of Costa Mesa
Licking County
Barrett Planning Group LLC
HUD's Office of Policy Development and Research
Mpact Transit + Community
HUD's Office of Policy Development and Research
City of Universal City TX
ULI Northwest Arkansas
Town of Zionsville
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.