American Eagle-owned Aerie has signed a 6,500 square-foot lease at 75 Spring St. on the northeast corner of Crosby.
It is currently in the process of unwinding a smaller, short-term stay across the street, at 72 Spring. That space was previously occupied by C Wonder and is expected to house a new Amazon books next.
Other nearby tenants include Balthazar and Starbucks.
Aerie, a lingerie and apparel store beloved by its customers, will have 5,000 feet on the ground floor and 1,500 feet on a lower level of the nine-story brick building that has a huge 145 feet of wraparound frontage. It was the home of Sur la Table for a dozen years.
Aerie was represented by Steve Asch of City Connections.
RKF’s Karen Bellantoni, Joshua Strauss and Jackie Totolo represented the ownership, Greystone Realty. The asking rent was not disclosed, but Soho rents have dropped dramatically over the last year. with the most expensive strip on Broadway down to an average of $644 per square foot last fall, according to the Real Estate Board of New York.
“Aerie has a great price point and a great customer base and are a very relevant brand — even more so with the new campaign,” said Bellantoni.
That “Real Role Models” advertising campaign features women comfy in their own skin with unretouched photos of Olympic gold medal gymnast Aly Raisman, the “Fight Song” singer Rachel Platten, activist Yara Shahidi and model Iskra Lawrence in their Aerie undies.
Raisman also showed her strength when she recently testified at the gym team doctor’s sexual abuse trial.