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The agribusiness giant's in-house lawyers are working "hand in glove" with in-house communications staffers to mitigate the fallout from the $289 million Roundup verdict. But one communications expert isn't impressed with the effort and another says outside PR consultants are key.
August 14, 2018 at 04:40 PM
1 minute read
The original version of this story was published on Corporate Counsel
Few public relations crises are as nightmarish for a corporation as an eye-popping verdict drawing a correlation between its product and cancer.
But that’s just what’s happened to German pharmaceutical company Bayer, which worked out a $66 billion deal to acquire St. Louis-based Monsanto Co. shortly before a jury in San Francisco found that exposure to its Roundup weed killer was to blame for a school groundskeeper’s terminal cancer.
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